Digital Marketing strategies are often short sited for brands wanting to evolve a step ahead of the rest. This is where CGI can step in to integrate social media marketing with traditional media, earned media, web development and optimization, advertising, events and public relations on its roadmap to marketing success.
A successful social media strategy involves more than accumulating Likes, Followers or positive sentiment. We focus on creating contextual engagement aligned with the desired consumer experience of your online communities. This is what will foster authentic communications 24 hours a day, 7 days a week.
CGI's social media marketing approach includes not only content strategy (designing content to drive higher short-term engagement), but also digital reach & audience development that creates new relationships and higher, long-term engagement with your brand's target community.
This can be quite the challenge as each unique social media platform requires targeted ways to build and engage audiences. Our custom content strategy developed with campaigns and contests that engage, are optimized for each platform specific audience.
CGI offers digital consulting services to design social media marketing solutions customized to each brand’s objectives. In-house digital services available include:
Four out of five consumers turn to the Internet first for information about businesses or products. In fact, more frequently now it’s done from their mobile device – whether they are shopping online, or simply looking for business’ address or number – making an online presence one of the most important assents for any business, not just to share information, but to build credibility.
Whether we’re reworking an existing website or creating a new one from scratch, it is critical that your brands website is not just the equivalent of an idle online “business card”, but rather a living, breathing, dynamic information-rich, loyalty-building and advocate generating tool optimized for revenue generation.
Your website carries the banner of your company’s identity across the globe. If developed correctly, optimized for people (not just search engines), and maintained with consistent keyword-rich link-worthy content, you will have a powerful tool that creates credibility, awareness and profit for your brand.
A website without such specialized copy writing and optimization is like brushing your teeth without toothpaste. At CGI, we accomplish this in varying degrees with all our web development.