The internet has changed how people communicate around the globe. It has sparked political revolutions and created pop culture phenomena. In a rapidly emerging industry as cannabis, businesses scramble to figure out how to harness the power of earned media to reach new audiences – a positive story placed in popular media outlets, is still the most powerful of tools. Press has remained a vital tool in successfully promoting your company through numerous platforms. Multi-networking your press in social media increases your audience by leveraging specific content to help investors, customers, potential employees and other business prospects learn more about your company. CGI. WE GET PRESS.