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Public Relations

Public Relations

The key to CGI’s top-notch communications strategy is the combination of strong public relations with strong media relations. Our Earned Media PR Strategy is at the core of what we do and it begins with positioning, messaging and story development.

Public engagement is critical for success in today’s interconnected world. Our ability to consistently generate high-quality, highly relevant engaging content and great brand storytelling is the beginning of a powerful differentiator we provide for brands and organizations. Especially in the cannabis industry and culture, memorable stories and shareable content provide the connective power that brings people together.

Yet our approach goes far beyond creating thought-provoking proactive storyline development. In the rapidly evolving complex media environment, where the lines between traditional media, bloggers and online influencers have begun to disappear, a flashy banner or series of talking points doesn’t cut it. CGI integrated and holistic approach helps our clients find a persuasive voice as a trusted source.

After years of cultivating relationships, journalists and influencers have come to rely on CGI to provide useful, compelling and shareable content to enhance or initiate the story.

Our team consists of strategists, analysts, content curators, trend spotters, community managers, media experts, writers and editors with backgrounds in visual, digital and traditional news and information.

  • Media Training
  • Public Engagement Campaigns
  • Integrated Marketing
  • Rapid Reaction News Pitching
  • Speaking And Awards Programs
  • Schedulimng And Facilitating Media Interviews
  • Identifying Target Media And Bloggers
  • Executive, Company And Product Press Tours
  • Coordinating Launch Events For The Media
  • Scheduling On-The-Floor Tradeshow Briefings With Journalists

Knowing every detail of the law can mean the difference between success or a jail cell in the cannabis industry. Therefore we have some specialized services especially important to cannabis entrepreneurs.

Political Guidance

Our team helped craft many of the laws of regulation and participated in all phases of crafting the laws and regulations that have held up as the working model for this industry. We employ lobbyist on capitol hill educating lawmakers, pushing for legislation, and building coalitions of allies to advocate for sensible cannabis policies.

We are experts in keeping you informed of potential changes to operating regulations before they make it into law. Keeping our clients one step ahead of the curve.

Crisis Management & Issues

In an industry on eggshells, it’s difficult to navigate sometimes, especially when a crisis presents itself. We go the extra mile to put our clients in the best position to handle a crisis. We help to navigate our clients towards the best possible outcome and put our exceptional PR team in charge of managing the reputation of your company.